Tomorrowland

 

TECHNOLOGY:   Sendrato Smart Wristbands, 900 MHz UHF RFID
INDUSTRY:          Festivals
GEOGRAPHY:     Belgium, Europe

TOMORROWLAND

access control, LED light show, brand activations, crowd control for a total of 375,000 attendees

 

 

 

 

 
 

 

Tomorrowland

The Tomorrowland Festival an electronic music festival that takes place in Belgium every year since 2005. For the 2014 and 2015 editions of the festival, Sendrato supplied Smart Wristbands.

 


375,000 wristbands

3 festival weekends

10 brand activations


 

Results

A total of 375,000 Smart Wristbands have been used for access control during 3 festival weekends. LED lights on 375,000 smart wristbands have been successfully operated by DMX during mainstage performances, which resulted in very good social media coverage. Heat maps have been successfully used for crowd control purposes. Multiple brand activations have been using the scanning functionality of the Smart Wristbands.

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Access Control

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Crowd Control

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Brand Activation

Attendee Engagement

Access Control

Sendrato smoothly integrated all the Smart Wristbands with the operation of the access control supplier. 

Crowd Control

Analysing and controlling crowd movements is always of major importance for organisers of large events.
The Sendrato Crowd Control solution was implemented at Tomorrowland to give security officers an extra tool for risk reduction during the event.

Brand Activation

Succesful Brand Activations, triggered by the Sendrato Wristbands, where implemented at the the Tomorrow Land Festival. A classic photo booth in disguise, a cava booth, a lotto booth: all integrated with state-of-the-art Sendrato wristband Technology.

Attendee Engagement

The synchronized clocks in the Smart Wristbands enabled an impressive - DMX-controlled - light show at the night show of the festival. The responsive LED lights integrated in the wristband, enhanced the attendee experience massively by letting the attendees become part of the light show.