Oktoberfest


Solution: RFID Wristbands
Industry: Festivals
Geography: Brisbane, Australia

Oktoberfest Brisbane

Oktoberfest Brisbane has grown to become Australia’s largest German Festival, with more than 40,000 culture-seeking enthusiasts last year




Oktoberfest Brisbane

Oktoberfest Brisbane has grown to become Australia’s largest German Festival, with more than 40,000 culture-seeking enthusiasts last year descending on Brisbane to experience the celebration of German culture and tradition. At this year’s festival,  Oktoberfest Brisbane introduced cashless technology.

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Cashless

Sendrato implemented a complete online cashless system (in co-operation with Adyen) at Oktoberfest Brisbane. Besides that, Sendrato was not only challenged by introducing access control (including ticket swap) and cashless payments, but also by rolling out a box office, ticketing system and a digital wallet website (for topping up wristbands in advance and refunds post-event) within a limited time frame.






The Event Dashboard

The Oktoberfest Brisbane organizers benefitted greatly from the Sendrato Event Dashboard which a.o. monitored the amount of visitors on-site, amount of minors on site, crew count, spend, top-up, online ticket sales, ticket swaps, box office sales, merchandise sales and low credit alerts (attendees received an SMS alert when balance was getting low). Based on - for example - the rate of transactions and ingress volume per 5 minutes, decisions were made to open additional box office windows and ingress gates.

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40.000 Wristbands

250.000 Transactions

73 POS Terminals


Results:

  • 40,000 registered RFID wristbands
  • Digital Wallet (online top-up prior to event, used by 50% of the people)
  • 14 top-up stations
  • 2 mobile top-up stations
  • 64 POS terminals at bars
  • 7 mobile POS for rides
  • 2 POS terminals (supporting cashless, cash and credit/debit card) for merchandise sales
  • 250,000 transactions
  • Real-time dashboard

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Cashless